Plan your posts using a content calendar
Multi List Mondays
Tuesdays Top Listings
Consistent messaging and branding with your website.
Commit to it, Don't go Dark!
Engagement, with your followers and other relevant pages that interest your clients.
Don't just push, give valuable and relevant information.
Reinvent existing content.
Create Facebook Ads or use Boost for your significant posts.
1 – "Call-To-Action" Graphic
More of a piece of advice than a trick. The main purpose of your Facebook landing page is to convert visitors into fans. Place a clear call-to-action graphic in the landing tab, this will help getting more "Likes" from your visitors.
Example: RedBull’s "Red Bull" tab has nothing but a call-to-action on it.
2 – Embedding YouTube Video
An image is needed whenever you place a video because Facebook does not allow you to run flash instantly, you need to launch it with a click, until then you see the picture instead.
3 – Hiding content from non-fans
This can be use as a teaser to encourage visitors to "Like" your page and become a fan.
4 – Products commenting
This feature is great for setting a little store under your Facebook business page as you can have each of your products liked and commented.
5 – Insert "Share Button"
With this button you can have Facebookers share almost anything. Put the URL you wish to share in the code and once a person uses the Share button, all his friends will see this URL in their news feed.
6 – Image Rollover
People can go rather creative about this trick, but it’s really simple to do with HTML + CSS, which is supported by FBML box.
7. Track with GoogleAnalytics
Facebook analytics system has limited information? No problem! You can set Google Analytics on your Facebook page.
Add "Invite your friends" box
This is basically a standalone box, which is really hard to embed to a page design. However this is probably the best solution for a page footer that you can think of, as your visitors can instantly choose some of their friends and send them invitations to your page.
If there’s too much content on your page, you can hide some parts of it under the pop-up boxes. The code adds a text link, which results in a pop-up dialog text box.